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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Digital Transformation (2)

¿No hay tiempo para liderar? Entonces prepárese para fallar

4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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Process optimization

3 min read

Process optimization for a successful digital transition

Index: Introduction: Do you recognize optimization as a process? Lean Management and the elimination of MUDAS The importance of efficient processes...

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Artificial intelligence in web design and redesign

3 min read

Artificial intelligence in web design and redesign

You have asked. Is my business maximizing its digital potential?

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Digitalization of Processes: Keys to Optimizing Your Business

7 min read

Digitalization of Processes: Keys to Optimizing Your Business

Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?

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Case study: How does Coca-Cola do it in the digital world?

3 min read

Case study: How does Coca-Cola do it in the digital world?

Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence that dates back to its beginnings in 1886 when John...

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Evolution of the retail industry and its processes

4 min read

Evolution of the retail industry and its processes

By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...

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The importance of banners on websites

3 min read

The importance of banners on websites

Regarding advertising and customer experience, banners are an effective way to achieve both, either by showcasing your products or services,...

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defining processes before automation

2 min read

Adapting to disruption: defining processes before automation

"The only constant is change" - Heraclitus. He said the phrase more than 2500 years ago, yet it remains a valid thought for today's fast-paced,...

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Cybersecurity in the financial industry

2 min read

Cybersecurity in the financial industry

With the advent of digitization, companies have more and more channels enabled on the network. Companies in the financial sector, banks, finance...

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Panasonic and its growth with Marketo

3 min read

Case Study: Panasonic and its growth with Marketo

It is very difficult for you not to know who Panasonic is, a Japanese company established in 1918 with annual revenues of more than $62.7 billion,...

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