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What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Business Process

ICX Process Maturity Model

10 min read

ICX Process Maturity Model

ICX Consulting specializes in guiding organizations through digital transformation by leveraging advanced technologies such as artificial...

The ICX Process Transformation Framework (PTF®)

11 min read

The ICX Process Transformation Framework (PTF®)

The ICX Process Transformation Framework (PTF®) is a proprietary methodology developed by ICX Consulting, a growth consulting firm specializing in...

Inbound with AI to accelerate repetitive sales cycles

8 min read

Inbound with AI to accelerate repetitive sales cycles

For years, inbound marketing was presented as the ultimate solution to generate business opportunities in a predictable way.

PCR Methodology

8 min read

PCR Methodology

In many meetings with CEOs, CFOs and commercial managers we hear the same phrase, almost copied, even if the country or industry changes:

The hidden bottleneck in interdepartmental processes

8 min read

The hidden bottleneck in interdepartmental processes

"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall." – Stephen...

Align digital processes to prevent failures and accelerate growth

7 min read

Align digital processes to prevent failures and accelerate growth

"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking...

Appian updates its platform with artificial intelligence

9 min read

Appian updates its platform with artificial intelligence

Business organizations are entering a decade shaped by intelligent automation, where systems no longer simply execute instructions—they interpret...

Business process digital twin

7 min read

Business process digital twin

“As Dr. Michael Grieves, the pioneer who introduced the digital twin concept, aptly put it, ‘The digital twin is the convergence of the physical and...

Appian, the revolution in business process automation

4 min read

Appian, the revolution in business process automation

Organizations are recognizing that automation has become a strategic pillar for achieving agility and responding quickly to a constantly evolving...

Who should use Appian? From C-level to operational teams

6 min read

Who should use Appian? From C-level to operational equipment

In many organizations, processes flow across teams with distinct objectives: marketing generates opportunities, sales negotiates deals, operations...

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