Marketo Engage main features and when to use it
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
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What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education, or because of the pressure that the digital age has on us. For this reason, email presents an incredible opportunity to reach our customers. Not only can you offer them discounts, special offers, new products, and more, but you also give them the option to share them and send them to anyone they want, using it as a great marketing strategy.
Creating a solid email marketing strategy helps your business connect with your prospects in a better way and increase sales at an affordable cost. Like other platforms, Marketo Engage contains the email marketing tools that give your business the ability to reach customers better than ever through automation.
Related article: Main advantages of Marketo
Drive Business Growth with Customer Experience Automation
The process of creating an email is based on the following question: Do you know how to use a word processor?
If the answer is yes, you can easily create emails from the Marketo tool. Thanks to the platform's visual editor and fully responsive templates, the emails you write will look great on any device.
Creating experiences with your customers
Email personalization helps increase your return on investment (ROI), engages customers in a more meaningful way, and allows you to be more nimble in your email marketing tactics. What are you doing when your business personalizes email marketing campaigns? It starts marketing smarter and creates memorable experiences for your customers.
Gain valuable insights into your marketing efforts through A/B testing
The data generated by email marketing campaigns are equally valuable for analyzing and improving your efforts by conducting a more extensive marketing study. The habits and actions of our prospects in the inbox are analyzed from the moment we receive an email, to the moment the user clicks on a link in an email or beyond. This step allows your business to understand moments and know those insights that allow you to send the right content to the right person.
Related article: Marketo Engage main features and when to use it?
Target your customers in real-time
More and more consumers are using their mobile devices to access not only emails but also all other types of media and information (social networks, apps, among others). By leveraging the use and importance of these devices today, well-designed emails could lead to higher conversion rates.
Plus, get email marketing performance metrics when you need them. Review and reschedule your email campaigns directly from your iOS or Android device with the Marketo Moments app.
Get better results with personalized emails
Marketo's Audience Hub enables your business to leverage information about your prospects to dynamically send the right message to the right person in the same mailing. For this, we recommend using A/B/n testing and predictive batch content or triggered emails to improve results.
Ensure your segments and audiences are always up to date
The Audience Hub tool ensures that you dynamically update your segments and audience in real-time, based on individual customer behaviors and changes in their demographic profile.
The success of your email marketing campaigns depends on the strength of your email list (if you keep it clean and up-to-date), how well you know your audience, and the ability to improve your campaigns based on analysis of expected results.
Within Marketo, your marketing team can create automated campaigns with the help of the customer journey, machine learning to present the most relevant content to each buyer, and interpret metrics that will optimize campaign performance. Marketo Engage harmonizes your marketing and sales strategies, connecting your marketing activities with your CRM.
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
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