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Introduction to the Customer Journey
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...
Strategy (6)
Customer Journey in the Consumer Goods industry
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
Types of business models in less than 800 characters
Have you ever heard of business models? This concept is quite old, it was introduced at the beginning of the 20th century. The oldest business model...
Why apply the customer journey in the Retail industry?
Have you ever shopped at a supermarket, gone to a store looking for pants, or had lunch at a fast-food restaurant? Surely everyone, and if your...
Secret Tool for a Better Customer Journey Map: Lean Six Sigma
Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...
7 reasons why to use the SIPOC to create your Customer Journey Map
How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...
Customer Journey and Customer Journey Maps in 900 characters
Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive...
4 Ways CRM supports loyalty strategy
When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as...
Difference between Customer Journey and User Journey.
Difference between Customer Journey and User Journey. In the digital age, more and more terms appear and become common to use, however, they are...
How to optimize your content strategy with the Customer Journey
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
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