Inbound marketing strategy on social networks: Buyer's Journey
Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
2 min read
Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...
2 min read
Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That...
4 min read
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
6 min read
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
2 min read
As part of the administration of an online store it is possible that, depending on the business model and rules that you want to follow, it is...
4 min read
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...
6 min read
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
3 min read
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study...
3 min read
Digital Transformation has forced companies to start making all kinds of innovations, and eCommerce strategies are undoubtedly one of the most in...
3 min read
Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical....