ABM strategy, the gateway to closing B2B Deals
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
By Role
By Industry
By Target Customer
What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that if your company doesn't have a defined model strategy for your customer's shopping experience, then you should be able to...
Possibly it is because there is a dissonance between your marketing and sales teams in relation to the value strategy they have implemented towards customers and prospects which affects their experience with your brand.
Have you ever experienced that "friction" between those departments in your company, when trying to plan strategies? You have seen them questioning pricing, trying to focus their campaign ideas, how to generate ROI and after all with unfavourable results at the end of the year in their company reports.
This can happen for very simple reasons: both departments have not focused their efforts on directing their business strategies towards creating personalised shopping experiences.
So the sales team tries to sell your product and service but the way in which they project the value of your company is not ideal, or has not been tailored to your ideal customer. This is where Account-Based Marketing takes centre stage.
In the following blog you will learn about:
What you should know about ABM, is that this is the growth strategy your company needs. Which at Imagineer we will show you step by step.
There are various definitions of ABM but in essence Account-Based Marketing is a methodology for implementing growth strategies that are specifically oriented and highly targeted towards individual buyers with a specific organisation as the market.
Among its general concepts and metrics most widely known and applied by businesses are the following:
To implement an ABM strategy, it is important that we consider its metrics in a macro perspective, being these also the major differentiator and added value of ABM and with this, we will be able to shape strategies that fit our business model and the value proposition of our company and the experience of our key customers in an efficient way. That would be the following five:
If you are interested in learning even more about Account-Based Marketing, how it can help you and your business schedule a consultancy meeting with our team.
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and...
A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to...