The impact of TOM on customer experience and performance
An Operating Model (OM) is the structural framework that defines how an organization creates and delivers value through its processes, people,...
Customer Experience
Improving customer loyalty through a superior CX in consumer goods
In today's fast-paced and ever-evolving marketplace, customer loyalty is the cornerstone of long-term business success.
Digital transformation and its impact on customer satisfaction
Digital transformation has often been misunderstood as a purely technological initiative.
Leadership and culture for an exceptional experience
Customer Experience (CX) has evolved from an emerging concept to a critical strategy that defines organizational sustainability and success in...
Customer Experience Data: New strategic asset for companies
How many times have you heard about a company with great products that still fails to stand out from its competitors?
Customer Experience Data: Nuevo activo estratégico para las empresas
¿Cuántas veces has escuchado hablar de una empresa que tiene grandes productos, pero que no logra destacar entre su competencia?
Improving user experience through interaction design
Did you know that 88% of users don’t return to a website after a bad experience?
Innovative customer experience solutions for Fintech success
In the financial technology (Fintech) industry, customer experience (CX) has emerged as a cornerstone for competitive advantage and sustainable...
Oracle Customer 360 for a clear and unified customer view
In an increasingly competitive marketplace, understanding your customers is not just an advantage—it’s a necessity.
The future of SEO when searches don't happen on Google
For decades, SEO has been defined by a single premise: showing up on Google. This giant didn’t just organize the internet—it defined it.
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