2 min read

Importance of Content Marketing in the Retail Industry

Por Meicel Valverde | Aug 04, 2022

Retail Content Marketing

2 min read

Importance of Content Marketing in the Retail Industry

Por Meicel Valverde | Aug 04, 2022

Retail Content Marketing

When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is content that generates some value, and an impact on their daily lives, processes, and proposals, among others. So we must ensure that it arrives in a very natural and organic way, that it is not invasive. When working with this content, it must be aimed at attracting and retaining a previously defined audience and, ultimately, driving the customer to take action.

When done correctly, content marketing helps build a relationship with your audience. And if your audience trusts you, they will be more willing to do business with you when they are eager to make a buying decision, but it doesn't stop there. Content should always delight your customers, turning them into advocates for your brand.

In this article, you can read about:

What is content marketing?
Importance of Content Marketing in the Retail Industry
Types of Content Marketing in the retail industry

What is content marketing?

Content marketing is the art and science of communicating with your prospects and customers without selling to them.

According to a study by PWC, 40% of users use social media for purchasing decisions rather than advertising. Therefore, the Content Marketing Blog is a fundamental strategy for retail companies as they must constantly communicate with consumers and seek to position themselves in their minds, be present and seek brand loyalty.

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In the retail sector in recent years, faced with the need to get involved in the digital world, to increase its contact with the public and end consumers to increase sales. With the arrival of the coronavirus pandemic, the sector was not exempt from the impact. This scenario led to the increased use of social networks and digital channels such as e-commerce to meet the necessities of the consumer and have served to help the sector in declining income, seeking an omnichannel concept or offer.

Why is content marketing important in the retail industry?

It seeks to educate consumers about the products and services it offers.
It helps drive conversions across different communication channels.
It fosters relationship building between your customers and businesses, leading to brand loyalty.
Shows your audience how your products and services decipher their challenges.
It allows you to create a sense of community around your brand.

Types of Content Marketing in the Retail Industry

1. Content Marketing with blogs:

With blogs, you can promote other internal and external content and blog articles through links, add social sharing buttons and incorporate product information.

For example, Aliss, the department store, shares content on its blogs about how to organize different spaces and regularly publishes content on its blog to keep bookworms interested and engaged. It includes a wide range of topics related to the items they handle and the different ways to combine them.

2. Content Marketing with Social Media

With many social media users worldwide, it is easy to understand why many companies invest in social media marketing, for example, Facebook, Instagram, Pinterest, LinkedIn, Tik Tok, and others. With it, you can work in several ways, allowing you to build and communicate scope on per of them, such as photos, live videos, pre-recorded videos, and stories).

At this point, we can see Covergirl LA's Facebook page, which shares and shows different product options, styles, colors, textures, variety, and benefits. The profile feels it demonstrates a very active dedication to communicating and satisfying consumer needs.

3. Content Marketing with Videos

Brand momentum is also generated through videos that can capture consumer attention. According to studies, 69% of consumers prefer to learn about brands, products, or services through videos. In addition, video marketing can drive conversions, improve ROI and help build relationships with audience members.

One of the advantages of videos is that you can share them on different platforms, allowing you to reach a wider audience.

As an example for this case, we can see brands like Carolina Herrera, where they inspire with beauty and highlight the strength of the female gender.