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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketing

Marketing and social media automation in your CRM

4 min read

Marketing and social media automation in your CRM

Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...

Balance between chatbots and human attention

7 min read

Balance between chatbots and human attention

Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...

Understanding attribution models for effective marketing

7 min read

Understanding attribution models for effective marketing

Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...

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8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

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2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

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3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

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