Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Marketing Automation (2)
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
What is Oracle Customer Experience (OCX) and its benefits?
Customer Experience (CX) has become a key factor for a company’s success today. It is no longer just about offering a quality product or service but...
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