How to develop Account-Based Marketing strategies
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
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4 min read
Por Alfonso Ramírez | May 29, 2025
4 min read
Por Alfonso Ramírez | May 29, 2025
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing, and one that is also often mentioned is Marketing Automation. In case you are not very clear about it at the moment, don't worry! In this blog, we will address it and in conjunction with its importance for the Christmas season, which for nobody is a secret, is coming soon.
Now, we are aware that the Christmas season is coming soon and in our companies, commercial management is always a great challenge. If your company has planned marketing strategies for this time of year, here we will tell you why it is important that these strategies have marketing automation processes that complement them and thus have successful management in the holiday season.
In this blog we will address the following topics:The importance of marketing automation in the strategies of your marketing team.
Nowadays it is essential for any company that its business processes (marketing, sales, and customer service) are automated processes because this frees departments from performing repetitive management processes. Automation processes should always go hand in hand with any business process, thus promoting a progressive digital transformation within your company's enterprise digital architecture.
3 essential elements that every company's enterprise digital architecture needs to automate its marketing processes.
There may be many business processes within our company that at the time of reading this blog you wonder whether or not it is automated within the company. These are some 3 essential elements to consider:
Use cases with HubSpot CRM
Workflow generated by: Imagineer Customer Experience
These same steps that I have shown you can also be applied in other industries, for example, in the financial and insurance industry, only instead of generating abandoned carts you can manage credit applications.
Use case: Deal Automation Workflow for "qualified leads as sales opportunities (B2B sector) within CRM".
- Select the type of business process the automation trigger is aimed at and set up, in this case, lead scoring, and a qualified lead range as a baseline. This is in addition to progressive dates so that it is not an automated process over the years for your company and defining the lifecycle of the contact.
- Then, you need to add the rule of registering the business within the company's sales flow channel and assigning the business to a sales team deal owner.
- At the end of the process, ramifications are created depending on whether or not there has been communication of the opportunity contact with your sales team to take the next step with the team or to discard the opportunity.
Process automation is essential for companies that want to update their company's enterprise digital architecture model and for this holiday season here are some tips and essentials that will help your company.
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