What are leads and why are they key to inbound marketing?
If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
2 min read
If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...
2 min read
Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in....
3 min read
Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical....