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Aileen Pierce

Strategy consultant

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2 min read

How Value Stream Mapping drives customer experience

A value stream map (VSM) is a powerful tool used in continuous improvement methodologies such as Lean and Six Sigma to visualize and analyze the flow within a system.

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3 min read

Use case: Processes in Formula 1

Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...

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2 min read

Understanding the empathy map

Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...

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2 min read

4 key factors in creating a successful Buyer Persona

Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...

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6 min read

DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...

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2 min read

Designing with empathy (Design Thinking)

Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...

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2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...

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4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

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3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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