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Aileen Pierce

Strategy consultant

Design Thinking

4 min read

Introduction to Design Thinking

Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems giant SAP and Apple have in common?

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How does the Value Proposition Canvas impact the customer experience?

3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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Value Proposition Canvas

4 min read

Definitive guide: How to fill in the Value Proposition Canvas?

What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...

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Value Proposition Canvas

4 min read

Introduction to Value Proposition Canvas

What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...

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Value Proposition Canvas: A gift for success

3 min read

When to use Value Proposition Canvas

If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...

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Make continuous improvement of your processes a reality

4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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Business Model Canvas

5 min read

Business Model Canvas: Osterwalder-Pigneur and alternatives

If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...

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Build the best customer experience

3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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Business model

5 min read

Business model: What is it and why is it important?

Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...

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Retail industry

3 min read

Why apply the customer journey in the Retail industry?

Have you ever shopped at a supermarket, gone to a store looking for pants, or had lunch at a fast-food restaurant? Surely everyone, and if your...

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