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Aileen Pierce

Strategy consultant

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4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of IDEO, a global design firm - Design Thinking is a collaborative, human-centered approach that uses a...

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3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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4 min read

Definitive guide: How to fill in the Value Proposition Canvas?

What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...

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4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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3 min read

Secret Tool for a Better Customer Journey Map: Lean Six Sigma

Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...

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3 min read

Why apply the customer journey in the Retail industry?

Have you ever shopped at a supermarket, gone to a store looking for pants, or had lunch at a fast-food restaurant? Surely everyone, and if your...

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