4 min read
Aileen Pierce | Jun 05, 2025
Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of IDEO, a global design firm - Design Thinking is a collaborative, human-centered approach that uses a...
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
In an ever-evolving business environment, organizations must continuously refine their Business Process to maintain efficiency, enhance productivity,...
Every customer embarks on a journey when interacting with a brand, from the first encounter to becoming a loyal advocate. This journey is shaped by...
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
