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Aileen Pierce

Strategy consultant

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2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge as we fall into repetitive thinking patterns. It is difficult to challenge everyday assumptions....

Welcome aboard: Customer Journey (CX)

3 min read

Welcome aboard: Customer Journey (CX)

Every customer embarks on a journey when interacting with a brand, from the first encounter to becoming a loyal advocate. This journey is shaped by...

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4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

Introduction to Design Thinking

4 min read

Introduction to Design Thinking

Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...

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3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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4 min read

Definitive guide: How to fill in the Value Proposition Canvas?

What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...

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4 min read

Introduction to Value Proposition Canvas

What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...

When to use Value Proposition Canvas

3 min read

When to use Value Proposition Canvas

If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...

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4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

Customer Journey: Build the best customer experience

3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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