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Susana Matamoros

Ultimate Guide: HubSpot Ads

4 min read

Ultimate Guide: HubSpot Ads

From ads on a website to billboards on the road, advertising encompasses everything that puts a service or product in the consumer's mind. It's clear to you. Like most people, the real problem arises when it is necessary to determine how to do it...

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Panasonic and its growth with Marketo

3 min read

Case Study: Panasonic and its growth with Marketo

It is very difficult for you not to know who Panasonic is, a Japanese company established in 1918 with annual revenues of more than $62.7 billion,...

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What is Marketo and what is it for

2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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workflow strategy helps you improve your campaign

3 min read

How does a workflow strategy help you improve your campaign?

The pandemic came to checkmate many companies that only handled their products in physical stores. As the months went by, we saw more companies start...

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Lead Scoring

2 min read

ABM Scoring: Lead Scoring for Account Based Marketing (ABM)

For years, bringing sales and marketing teams together has been a challenge, but surprisingly, the Account Base Marketing revolution has brought them...

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Black Friday and Cyber Monday

12 min read

14 marketing tips for Black Friday and Cyber Monday

For years, events like Black Friday and Cyber Monday meant huge crowds of people, endless queues around the block and unbeatable deals. Nowadays,...

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Inventory loading challenges in eCommerce

4 min read

Inventory loading challenges in eCommerce

Your blog post content herHaving an online shop is no longer an option for retail businesses. COVID-19 accelerated a process that was already...

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CRM

6 min read

5 Steps for a Successful CRM Implementation

When implementing a new software or tool for the company, we always want it to be done in the most optimal way and to make the most of everything it...

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sales

4 min read

7 ways for sales to close more deals with quality content

Believe it or not, closing a sale is an art of business relationships, think about it, the salesperson must know the product, needs to identify the...

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customer's buying process

5 min read

Create content for each stage of your customer's buying process

Consumers have changed their buying habits, and in recent years internet access has played a key role in that change. Before, a TV advert could be...

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