3 min read
Susana Matamoros | Nov 25, 2020
The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more valuable to customers. In short, make marketing educate and sales become a service.
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies...
