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Susana Matamoros

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4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no exception.

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3 min read

Case study: HubSpot implementation at CASIO UK

You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...

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1 min read

Infographic: The 8 Pillars of an Inbound Marketing Campaign

Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...

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3 min read

Improve your profile and get better leads on LinkedIn

LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...

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2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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3 min read

How does a workflow strategy help you improve your campaign?

The pandemic came to checkmate many companies that only handled their products in physical stores. As the months went by, we saw more companies start...

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12 min read

14 marketing tips for Black Friday and Cyber Monday

For years, events like Black Friday and Cyber Monday meant huge crowds of people, endless queues around the block and unbeatable deals. Nowadays,...

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4 min read

Inventory loading challenges in eCommerce

Your blog post content herHaving an online shop is no longer an option for retail businesses. COVID-19 accelerated a process that was already...

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4 min read

Customer Journey Map: What it is and how to create one?

Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction?

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2 min read

8 actions that you can implement in your company this year.

A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...

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