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Susana Matamoros

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5 min read

Optimizing the customer experience with HubSpot

Did you know that 86% of consumers would be willing to pay more for an exceptional customer experience?

Online personalization and its impact on sales automation

5 min read

Online personalization and its impact on sales automation

Online personalization has revolutionized the way businesses connect with their customers, transforming the digital experience into something more...

What is marketing automation and what are its benefits?

4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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3 min read

Case study: HubSpot implementation at CASIO UK

You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...

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1 min read

Infographic: The 8 Pillars of an Inbound Marketing Campaign

Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...

Improve your profile and get better leads on LinkedIn

6 min read

Improve your profile and get better leads on LinkedIn

LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...

What is Marketo and what is it for?

2 min read

Accelerating account-based experiences with Adobe and Marketo

A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to...

Case Study: Panasonic and its growth with Marketo

3 min read

Case Study: Panasonic and its growth with Marketo

It is very difficult for you not to know who Panasonic is, a Japanese company established in 1918 with annual revenues of more than $62.7 billion,...

What is Marketo and what is it for?

2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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3 min read

How does a workflow strategy help you improve your campaign?

The pandemic came to checkmate many companies that only handled their products in physical stores. As the months went by, we saw more companies start...

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