6 min read
Susana Matamoros | Jun 15, 2023
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example, with many banks, as demonstrated by the latest survey from 10x Banking, which reveals a significant...
Read More
Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?
Did you know that 86% of consumers would be willing to pay more for an exceptional customer experience?
Online personalization has become a popular strategy for companies seeking to enhance the customer experience, increase engagement, and ultimately...
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...
Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to...
Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and...
/ICX_Resources/WHO%20WE%20SERVE.png)