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Sofía Oviedo

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2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

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3 min read

6 key steps to define your business processes

When we are part of an organization, we find different areas, which will be composed of teams and systems that perform various tasks. This synergy...

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2 min read

What is a Buyer Persona?

When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...

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