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Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

User Experience (3)

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2 min read

What is UX Research and what is its importance?

UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I...

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5 min read

10 tips that improve the user experience of your website

At present, incorporating the UX design to your website is necessary, since this is what generates the interaction with it to be friendly and...

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3 min read

Usability testing in UX design

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found...

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5 min read

UX Design and Usability in Web Forms

When a person enters your website, they have a specific objective, be it to obtain information, resources, buy a product, among others. Most of the...

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3 min read

SEO and UX: how to retain the user to delight the search engine

When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we...

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3 min read

“Interface vs. Experience” and other myths

You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web...

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