Make your Buyer Persona memorable for your team
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
Buyer Persona (2)
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
The 4 most common mistakes when creating your B2B buyer persona
When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that differentiate them from B2C personas....
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