Make your Buyer Persona memorable for your team
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
Buyer Persona (2)
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
Buyer Persona: Key to the success of your business strategy
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
Three-Step Guide to building your Buyer Persona
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
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