4 min read
Sergio Gutierrez | May 29, 2025
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the advertising on social networks and the publications in the stories of your friends arouse your...
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this...
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...
When we talk about functions, procedures, and Business Process, we notice an important difference: the order. A function can be a process (such as...
When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...
