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What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Iván Arroyo

What is Revenue Management?

5 min read

What is Revenue Management?

You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been made. That was supposed to be your spouse's task, but they thought it was yours. When you rush to...

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4 min read

The quality of your model depends on the quality of your drivers

When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...

APQC the forgotten resource for beNchmarks

4 min read

APQC the forgotten resource for beNchmarks

In my years as a consultant, I am increasingly surprised by companies that do not know about APQC in the implementation of their processes and...

Top tips for making your Cost Model a total disaster

6 min read

Top tips for making your Cost Model a total disaster

Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and...

What is Pricing and How Does It Differ from Revenue Management?

6 min read

What is pricing and how does it differ from Revenue Management?

When it comes to developing pricing strategies, the terms *Pricing* and Revenue Management often come to mind. People tend to confuse them and use...

What is cost management?

5 min read

What is Cost Management? Business Guide | ICX Consulting

In a world where every penny counts, cost management isn't about finding magic bullets, it's about making prudent and informed decisions.

What are Cost Centers?

6 min read

What are Cost Centers?

In business management, optimizing resources and controlling expenses are key priorities. One of the most effective methods to achieve these...

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7 min read

How to maximize the Return on Investment (ROI) in your Projects

Are you looking for ways to improve your return on investment (ROI) and ensure the long-term financial success of your projects? Here we explore how...

TDABC: The Revolution of ABC Cost Models

4 min read

TDABC: The Revolution of ABC Cost Models

If you’ve read my article titled “Top Tips for Making Your Cost Model a Total Disaster”, you’ll know that one of the factors that can kill a cost...

What Are Standard Costs

5 min read

What Are Standard Costs and How to Calculate Them?

Imagine you are managing a factory and need to know how much it will cost to produce a new product.

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