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What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Iván Arroyo

What if it's not inflation? Reasons why your margins are dropping

5 min read

What if it's not inflation? Reasons why your margins are dropping

Throughout my years in consulting, I've seen many financial managers, as I'm sure you do, blame runaway inflation or a volatile market for the erosion of their profit margins.

How Appian makes user interfaces simple and powerful for your business

4 min read

How Appian makes user interfaces simple and powerful for your business

I like to imagine building business apps that my team actually enjoys using no manuals, no headaches, and definitely no need for a team of coding...

How to build a cost model people will actually use?

5 min read

How to build a cost model people will actually use?

For years, I've seen many organizations build cost models with the same energy with which someone puts together a thousand-piece puzzle... without...

When high sales don’t mean high profits: rethinking client value

4 min read

When high sales don’t mean high profits: rethinking client value

A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...

How Appian transforms your business

4 min read

How Appian transforms your business

Imagine you run a company where the processes, from approving contracts to handling claims, are like a giant jigsaw puzzle.

What is Revenue Management?

5 min read

What is Revenue Management?

You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...

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4 min read

The quality of your model depends on the quality of your drivers

When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...

APQC the forgotten resource for beNchmarks

4 min read

APQC the forgotten resource for beNchmarks

In my years as a consultant, I am increasingly surprised by companies that do not know about APQC in the implementation of their processes and...

Top tips for making your Cost Model a total disaster

6 min read

Top tips for making your Cost Model a total disaster

Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and...

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