9 min read
Esteban Cordero | Sep 08, 2025
Imagine a sales manager reviewing their KPI dashboard at the end of a quarter: lead conversion rates are inconsistent, even after sending thousands of promotional emails.
As Chief Marketing Officers (CMOs), the responsibility to drive growth through innovative strategies has never been more challenging.
Inventory management is key to a business, since it could interfere with the amount of money your company earns or loses. At Imagineer, we focus our...
eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for...
The qualification of potential clients is a methodology used by commercial departments to determine the value of potential customers. This is done by...
Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical....
Big Data is one of the biggest challenges for companies and one of the top priorities among company managers. This powerful field is no stranger to...
Companies go to great lengths to move their business from an analogous similar to a digital economy. Making the decision to implement an eCommerce...
A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...
In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not...
