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Esteban Cordero

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3 min read

Lead generation strategies, from your website to your CRM

Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical. Research shows that only 18% of buyers rely on a seller as a source of information when making B2B...

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3 min read

How to qualify my opportunities from my sales CRM

The qualification of potential clients is a methodology used by commercial departments to determine the value of potential customers. This is done by...

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