10 tips to succeed with your retail e-Commerce

The success of a Retail e-Commerce can be difficult to achieve because there is a lot of competition, purchasing decisions are based on emotions, and perhaps it is the industry with the most demand in design and image.

This complexity is also reflected in the sales figures of the shopping cart, one of the most important variables of an ecommerce. For example, according to a report by Business Insider, the abandonment of the shopping cart is exponentially increases every year and represents more than $4 trillion in uncompleted purchases. An Statista study, illustrates some of the most common causes: 25 percent of users leave shopping carts due to complicated navigation, 21 percent because the process of order takes too long, and 15 percent because the website is out of order.

However, as there are challenges there are also opportunities. The growing influence of mobile devices is an opportunity no retailer can afford to ignore. The company eMarketer estimates 25 per cent of eCommerce sales will be made from mobile devices. This data will translate into billions of dollars and will continue to increase year on year.

Having said all this, these are a few general considerations that you should include in your strategy. Having a successful eCommerce strategy requires a comprehensive marketing plan. Here are 11 tips that can help you differentiate yourself from your competition and turn your website into your most profitable sales channel:

Trust and retain your customers

No matter what your industry is, the customer should always be at the center of your strategy since ultimately, your efforts are for them. According to the Harvard Business Review, it can cost between 5 and 25 percent more to acquire new customers than it does to keep existing ones. We often believe making loyalty strategies requires complex procedures and high budgets, but it's often easier than we think. Something as simple as a reminder and a discount on your client's birthday makes a great difference between you and your competition.

Mobile Strategy

Whether it’s through a responsive web design strategy or through a native app, it is critical that your company optimizes its eCommerce experience for every screen size and context of use. Your site must load quickly, adapt automatically to different resolutions, and maintain clear navigation and readable content whether the customer is browsing on a smartphone, tablet, laptop, or desktop monitor.

In fact, for many users, the first interaction with your brand will happen on a mobile device—often during “micro‑moments” such as commuting, waiting in line, or comparing prices in a physical store. If your eCommerce site is not fully usable on a phone or tablet—buttons too small, forms hard to complete, images slow to load—it will directly impact conversion rates and increase cart abandonment.

A solid mobile strategy therefore goes beyond just “shrinking” your desktop site. It involves designing mobile-first interfaces, simplifying the purchase flow to minimize clicks and data entry, integrating mobile payment methods, and ensuring that all key actions (search, add to cart, checkout, support) are intuitive and accessible on any device. When your eCommerce platform is truly device-agnostic, you not only improve the customer experience, you also maximize the return on your digital investments and protect revenue across every channel.

Be the #1 on Google and Bing

Search engine optimization (SEO) is another critical component of your ecommerce strategy, after all, if it's hard to find your website on the first page of Google, how do you expect to make significant sales? Doing SEO on websites or eCommerce requires a lot of time, patience and executing different strategies. Work with an SEO consultant to make sure that his page is optimized for each product. In addition to the meta tags that provide search engines with the information, you must to properly index your product pages.

4. Integrations with other systems

As nice as your eCommerce looks, it is not likely to succeed if you don't integrate different systems that are vital to properly automate your eCommerce. The main integrations should be: inventory system, billing system, databases, schedule, processes and business rules, shipping system (shipping CRM), and online payment methods.

Marketing campaigns through your e-Commerce

It is very important to keep your brand active and consistently visible across all your digital channels—website, email, social media, marketplaces, and paid media. For eCommerce businesses in particular, maintaining this presence is directly linked to traffic, conversion, and customer lifetime value.

Beyond regular content and product updates, you should design a continuous activation plan that includes discount coupons, wish lists, free shipping promotions, “Take X, Pay Y” offers, bundles, and limited‑time campaigns. These mechanics not only stimulate immediate purchases, they also help you segment customers, test price sensitivity, and understand which incentives truly move the needle on sales and margin.

Plan these activations on a monthly calendar aligned with seasonality, inventory levels, and strategic categories, and distribute them in a coordinated way through your main digital channels (email, SMS, push notifications, social ads, retargeting, etc.). Use A/B tests to compare offers and iterate based on data, not intuition.

Above all, never let a full month go by without at least one relevant activation or campaign. In a highly competitive eCommerce environment, long periods of inactivity reduce brand recall, weaken customer engagement, and open the door for competitors to capture your audience’s attention and spend.

Define your Buyer Persona

Many of the marketing strategies fail because companies don't really (and objectively) know who their main client is. Buyer persona exercises will help you define your target customer, this customer's preferences, customer lifestyle, and other variables to help you create better strategies for this segment.

Service

Nothing frustrates a customer more than bad customer service. Is your eCommerce really an eCommerce or is it a simple website with a shopping cart? An eCommerce is a system that automates complete end-to-end processes in marketing, sales, and customer service processes. If your eCommerce does not have a service module...., you no  not have an eCommerce. According to the Wall Street Journal, about one-third of all online transactions are returned. If possible, have customer service agents available 24 hours a day to handle and resolve customer inquiries. Excellent customer support can significantly shorten the sales cycle and gain customer loyalty

8. Simple but Recurrent Processes 

Schedule, in your eCommerce, purchase reminders or promotions according to time rules. These reminders should be linked to the purchase the customer has made. For example, if a customer purchased baby products, you may want to schedule a product promotion rule for 2-3-year olds 12 months after purchase.

9. Confidence - Image + Design

If you are looking to buy a product and you enter an unprofessional, lousy-looking page with less than optimal product descriptions and images, would you feel encouraged to make a purchase through it or would you rather confide in Amazon? The secret to a many successful eCommerce sites is not necessarily the popular logo at the top of the site but rather the feeling of trust and reliability the page delivers. You are not likely to be successful with a site that has not been updated in months, nor will you be likely to succeed if you fail to currently make attractive promotions.

10. The Basics of All eCommerce

It is essential that your site has:

• SSL security certificate.
• Define an Inventory Manegement prrocess.
• SEO *this it's non-negotiable!
• Updated content every month. Ideally, create an inbound marketing strategy.
• A private virtual server is ALWAYS going to have a better result in Google searches than hosting.
• A URL strategy based on languages and regions.

Now that you have a clearer view of the capabilities and elements required to strengthen your eCommerce strategy—from mobile optimization and SEO to integrations, service, and loyalty—this is the ideal moment to speak with a specialized consultant. An experienced eCommerce expert can help you prioritize initiatives, define a roadmap aligned with your business goals, and translate best practices into concrete actions that impact revenue, profitability, and customer experience.

If you want to accelerate results and avoid trial-and-error, schedule a conversation with one of our specialists to evaluate your current platform, identify quick wins, and design a scalable growth plan for your online channel. You can also visit our eCommerce solutions page to explore success stories, methodologies, and the type of support we provide to companies that want to turn their website into a high-performance sales engine.