What is Oracle Eloqua?
Every interaction with a customer is an opportunity to strengthen the relationship, build trust, and stand out from the competition.
Marketing Automation
AI-Powered MQL to SQL Conversion
Ai-powered MQL to SQL conversion is making the needle move by itself.
AI in HubSpot: Automatically answer tickets with chatbots
AI-powered chatbots have transformed customer service management, and HubSpot has made a significant leap forward with the launch of Breeze AI.
Automate follow-ups in Salesforce with generative AI
Recently, AI has become a critical pillar for organizations around the world.
HubSpot data model: your CRM in perfect order
Imagine opening your CRM and finding everything in perfect order: contacts are up to date, properties are clearly organized and data accurately...
Intelligent Lead Scoring with AI to avoid missed opportunities
Identifying the right contacts at the right time is one of the most critical challenges faced by marketing and sales teams.
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
What is OCX?
Consumer behavior has evolved dramatically in recent years, driven by access to technology and an increasing variety of products and services....
Why is marketing automation important in the holiday season?
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
How to develop Account-Based Marketing strategies
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
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