What is Tecnographic Data and what is its importance?
Every day we gather and store hundreds of data points from so many sources that we often can’t even track their origin, let alone process them—a...
Digital Strategy
Codes to AI-enabled experiences in redesigning the customer journey
Today’s business landscape demands more than just efficient processes; it requires the ability to create experiences that not only attract customers...
Why do an onboarding process before implementing a software?
Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
Strategic cybersecurity for unstoppable growth
"It’s not enough to protect your data; you need to protect your customers’ data too." – Satya Nadella, CEO of Microsoft Cybersecurity in digital...
Systematization and automation: a successful digital transformation
In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...
Importance of Process Automation in each Industry
In today's industry, there is much competition in a single sector. Therefore, you must have a better service to succeed and even be better than...
What is Data Governance?
Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...
No time to lead? Then prepare to fail
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
How to measure success in CRM implementation
You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.
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