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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

CRM (6)

What are HubSpot playbooks, and what are their methods of use?

4 min read

What is HubSpot playbooks, and what are their methods of use?

Find out what HubSpot playbooks are, how to use them and why they are indispensable guides for your company sales teams.

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 Optimization of campaigns through personalized emails

3 min read

Marketo: Optimization of campaigns through personalized emails

Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...

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Automation of payment management through Workflows

3 min read

Automation of payment management through Workflows

Can a CRM be used in administrative or back-office processes, which are normally ERP's?

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Advantages of Marketo

3 min read

Main Advantages of Marketo

Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound,...

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What are HubSpot Chatflows and how do they improve lead management?

2 min read

How to create chats and chatbots in HubSpot

Learn how to create chatbots and live chats within HubSpot, how they empower the sales team's lead management and improve the customer experience.

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Marketo Engage main features and when to use it

2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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What is Marketo and what is it for

2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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workflow strategy helps you improve your campaign

3 min read

How does a workflow strategy help you improve your campaign?

The pandemic came to checkmate many companies that only handled their products in physical stores. As the months went by, we saw more companies start...

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Sequence on HubSpot

4 min read

How to create a follow-up sequence on HubSpot?

Following up with customers often becomes a tedious task, and many companies today suffer from this problem. It affects the performance of the sales...

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Automation Module

3 min read

How to automate business processes with HubSpot Workflows and Sequence

Discover why an automation module is indispensable for your company, how it optimizes business processes and customer experience.

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