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What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

CRM (6)

Importance of HubSpot reports to measure your goals

3 min read

Importance of HubSpot reports to measure your goals

As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...

WHAT IS OCX?

7 min read

What is Oracle CX Cloud? Complete Guide | ICX Consulting

Consumer behavior has evolved dramatically in recent years, driven by access to technology and an increasing variety of products and services....

Main HubSpot CRM features

2 min read

Top HubSpot CRM Features for Business Growth | ICX Consulting

The use of CRM; how these platforms can bring agility, efficiency and control to your processes.

Leveraging your CRM data in a Big Data strategy

3 min read

Leveraging your CRM data in a Big Data strategy

Big Data is one of the biggest challenges for companies and one of the top priorities among company managers. This powerful field is no stranger to...

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4 min read

CRM for Hospitality: 3 Reasons why your hotel needs a CRM

Let me start with a question: what would happen to the data and information of your hotel's potential clients if social media platforms such as...

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2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...

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7 min read

7 Key dimensions when implementing a CRM

A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...

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4 min read

eCommerce and CRM, ideal pair to increase the sales of your business

All companies have a common denominator, the challenge of how to sell more, clearly the holy grail of any commercial strategy.

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2 min read

Continue selling in your CRM marketing, even when you are very busy

Many projects may require more time than you actually have, but this cannot be an excuse to stop your marketing initiatives. Use the benefits of your...

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