Leveraging your CRM data in a Big Data strategy
Big Data is one of the biggest challenges for companies and one of the top priorities among company managers. This powerful field is no stranger to...
CRM (6)
CRM for Hospitality: 3 Reasons why your hotel needs a CRM
Let me start with a question: what would happen to the data and information of your hotel's potential clients if social media platforms such as...
Strategic integration: How social media empowers a CRM
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
Hit a home run with HubSpot's Predictive Lead Score
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
7 Key dimensions when implementing a CRM
A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...
eCommerce and CRM, ideal pair to increase the sales of your business
All companies have a common denominator, the challenge of how to sell more, clearly the holy grail of any commercial strategy.
Continue selling in your CRM marketing, even when you are very busy
Many projects may require more time than you actually have, but this cannot be an excuse to stop your marketing initiatives. Use the benefits of your...
Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Case study: HubSpot implementation at CASIO UK
You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...
Benefits of implementing a CRM in a small business
Today, small businesses need to maximize efficiency and maintain strong relationships with their customers to thrive. This is where a Customer...
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