5 min read
Katherine Dixon | May 29, 2025
Account-Based Marketing (ABM) is here to stay and has been defined as a revolutionary marketing strategy that aligns the efforts of marketing and sales teams to target specific potential client accounts. Instead of focusing on a broad customer base,...
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...
The exchange of supplies between companies is very common, since they provide what is necessary for the generation of products, such as raw materials...
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
Today, we all have access to social networks, these digital platforms allow us to be connected with other people and even form large communities with...
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
