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Katherine Dixon

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3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know how to do it? Have we asked ourselves which is the best buying process and which channels or...

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3 min read

Trends to follow in Content Marketing: Statistics for 2022

Before we start telling you about some trends for 2022, let's know in depth what content marketing is and all its implications.

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2 min read

Importance of HubSpot reports to measure your goals

As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...

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3 min read

How to create a SEO strategy on HubSpot

Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...

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2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...

Marketo Engage main features and when to use it

2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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3 min read

What is inbound marketing and how to apply it successfully in 2021?

The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...

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2 min read

How to increase your traffic and customers with quality content

If you ask an entrepreneur, manager, or owner of their own business, what are their goals? The answer is always: sell more! But they don't always...

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How to start using videos in your marketing strategy

We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...

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2 min read

The ultimate guide to creating a sales process.

To convert any prospect from a lead to a customer, learn how to create a sales process for your team to use and drive sales effectively. In this...

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