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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketo

6 min read

Did you know that you can automate these processes with a CRM?

Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...

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2 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...

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2 min read

Accelerating account-based experiences with Adobe and Marketo

A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to...

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3 min read

Case Study: Panasonic and its growth with Marketo

It is very difficult for you not to know who Panasonic is, a Japanese company established in 1918 with annual revenues of more than $62.7 billion,...

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2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...

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3 min read

Main Advantages of Marketo

Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound,...

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3 min read

Marketo: Optimization of campaigns through personalized emails

Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...

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2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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