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Sofía Madriz

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6 min read

How to increase sales through Digital Transformation

Are you wondering how to boost your sales and maintain relevance in a constantly evolving digital world? Have you considered the power of Digital Transformation to enhance your business? Discover how this technological revolution can be the key to...

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5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...

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4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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8 min read

Effective Personalization in CRM: Protect Your Customer's Privacy

Personalization in Customer Relationship Management (CRM) is a key strategy in the digital era in which we find ourselves to improve the relationship...

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5 min read

Barbie, an experience that makes history

How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...

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3 min read

Benefits of using a CRM in your business: A boost for success

In today's business world, effective customer relationship management is essential for success and sustainable growth. This is where CRM, a...

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4 min read

Top 7 UX changes to consider for your platform

In the current digital world, user experience (UX) design plays a fundamental role in creating successful websites. By focusing on the needs and...

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3 min read

The before and after of artificial intelligence in business

Artificial intelligence (AI) has been one of the most impactful technologies in the business world in recent times. It has allowed companies to...

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4 min read

Importance of User Experience in website development

What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another...

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