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José de León

6 min read

Benefits of an Aligned TOM in the Digital Age and OTAs in Hospitality

In the hospitality industry, the strategic alignment of a well-thought-out Target Operating Model (TOM) with digital transformation initiatives has become crucial. This alignment is particularly significant in the context of the rise of Online...

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9 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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