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Fernando Solano

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2 min read

The 10 Types of Innovation framework

There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by Deloitte. This framework helps us understand that winning business models are grounded in the mix of...

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2 min read

10 common problems of not applying Smarketing in your company

Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...

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5 min read

Smarketing: Tips to align Marketing and Sales

Traditionally, most areas within organizations have operated as independent entities. Additionally, the changes that the world market is...

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3 min read

DMAIC Methodology: Define Stage

“Failing to Plan is Planning to Fail” -Chinese Proverb The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”)....

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4 min read

14 Patterns of successful business model

The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...

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3 min read

10 Signs that it is time to update your business model

In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study...

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6 min read

Continuos improvement applied to the business model

In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...

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4 min read

What is a Business Process?

Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of...

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5 min read

What is the Value Proposition Canvas and what is it for?

Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...

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3 min read

An Introduction to Business Model Innovation

People's ability to innovate never ceases to amaze us as many companies develop excellent and sophisticated products. However, companies often lose...

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