What is inbound marketing and how to apply it successfully in 2021?
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
3 min read
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
4 min read
How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...
3 min read
Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...
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Difference between Customer Journey and User Journey. In the digital age, more and more terms appear and become common to use, however, they are...
2 min read
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
2 min read
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
4 min read
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
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In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
4 min read
Today, we all have access to social networks, these digital platforms allow us to be connected with other people and even form large communities with...
2 min read
An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee...