Marketo Engage main features and when to use it
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
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What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and sizes with access to modern digital marketing, helping organizations automate and measure engagement, tasks, and marketing workflows. With Marketo, B2B and B2C marketers will target qualified leads, create revenue-generating opportunities, and execute automated and personalized marketing campaigns across multiple digital channels. In addition, this solution integrates advanced applications such as integrated campaign management, Email Marketing, Social Marketing, Marketing Management, Sales Insight, and Revenue Analytics.
Marketo: The best marketing automation solutions on the market.
Marketing automation is the process of completing repetitive marketing tasks designed to nurture sales leads. This automation allows companies to identify those customers and build long-term relationships, driving revenue growth by focusing sales on the best prospects.
Marketo is one of the most popular tools alongside Adobe Campaign, HubSpot, Oracle Eloqua, Salesforce Pardot, Act-On, and SharpSpring, which was named a "leader" in the December 2019 report from TrustRadius. In the same report approximately, 70% of marketers said, marketing automation software is critical to achieving their marketing goals.
Who uses Marketo?
Lori Wizdo, vice president and principal analyst at Forrester Research, divides Marketo's users into three main groups:
Some of the Marketo features that we found helpful include:
A/B testing for emails
With A/B testing, you can test with different subject lines and, you can vary the sending time as well as the contact lists.
Micro-targeting website visitors
Leverage multiple behavioral data on the site to reach your target demographic.
Behavioral data capture
Marketo enables access to sophisticated data analytics, this allows marketers to optimize the buyer's journey by tracking their behaviors.
AI-powered functionality
Tools such as Predictive Content allow you to continuously analyze and optimize the web and email content you provide to customers, enabling you to deliver a personalized experience in real-time and at scale.
ABM Capabilities
Marketo's Account-Based Marketing (ABM) allows you to identify high-potential accounts and lead-to-account matches to help marketers associate individual leads with targeted accounts, thanks to integrations with networks such as LinkedIn, which enables marketers to engage high-value accounts with relevant content.
Other features of Marketo's platform include Campaign analytics, search engine optimization, CRM integration, website personalization, mobile marketing, social marketing, anonymous retargeting, among many others.
One of its unique differentiators with other software on the market is its grand ecosystem of technology partners that allows for deep integrations and robust API capabilities for custom connectors, among other things.
Marketo does not include specific pricing information publicly but groups them into tiers: select, prime, ultimate, and enterprise. According to Marketo's pricing literature on its website, pricing is based primarily on the number of contacts in a marketing database, not on usage. If you need more information, you can contact our CXpert team, who are ready to answer all your questions.
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
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