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Susana Matamoros

The Sales Process: The Backbone of a Successful Sales Effort

4 min read

The Sales Process: The Backbone of a Successful Sales Effort

Rarely was a successful effort in the sales team impromptu. Companies that achieve tangible results offer guidance to their salespeople, and those who follow a structured sales process ultimately outperform those who don't.

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Customer journey map

4 min read

Customer Journey Map: What it is and how to create one?

Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction?

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8 actions that you can implement in your company this year.

2 min read

8 actions that you can implement in your company this year.

A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...

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What is Inbound Sales and how is it related to Inbound Marketing?

3 min read

What is inbound sales and how is it related to inbound marketing?

The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more...

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The Buyer's Journey in Inbound Marketing Strategies

4 min read

The Buyer's Journey in Inbound Marketing Strategies

Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...

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Creating effective Inbound Marketing campaigns for B2B companies

4 min read

Creating effective Inbound Marketing campaigns for B2B companies

Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...

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How long does an Inbound strategy take to give results?

6 min read

How long does an Inbound strategy take to give results?

In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...

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Ultimate Guide: 10 Steps to Create a Blog That Delights

10 min read

Ultimate Guide: 10 Steps to Create a Blog That Delights

Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies...

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Case study: Starbucks success with the Inbound Marketing methodology

2 min read

Case study: Starbucks success with the Inbound Marketing methodology

An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee...

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