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2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education, or because of the pressure that the digital age has on us. For this reason, email presents an incredible opportunity to reach our customers. Not only can you offer them discounts, special offers, new products, and more, but you also give them the option to share them and send them to anyone they want, using it as a great marketing strategy.

Creating a solid email marketing strategy helps your business connect with your prospects in a better way and increase sales at an affordable cost. Like other platforms, Marketo Engage contains the email marketing tools that give your business the ability to reach customers better than ever through automation.

Related article: Main advantages of Marketo

Drive Business Growth with Customer Experience Automation

The process of creating an email is based on the following question: Do you know how to use a word processor?

If the answer is yes, you can easily create emails from the Marketo tool. Thanks to the platform's visual editor and fully responsive templates, the emails you write will look great on any device.

Creating experiences with your customers

Email personalization helps increase your return on investment (ROI), engages customers in a more meaningful way, and allows you to be more nimble in your email marketing tactics. What are you doing when your business personalizes email marketing campaigns? It starts marketing smarter and creates memorable experiences for your customers.

Gain valuable insights into your marketing efforts through A/B testing

The data generated by email marketing campaigns are equally valuable for analyzing and improving your efforts by conducting a more extensive marketing study. The habits and actions of our prospects in the inbox are analyzed from the moment we receive an email, to the moment the user clicks on a link in an email or beyond. This step allows your business to understand moments and know those insights that allow you to send the right content to the right person.

Related article: Marketo Engage main features and when to use it?

user experience_rmail marketing

Target your customers in real-time

More and more consumers are using their mobile devices to access not only emails but also all other types of media and information (social networks, apps, among others). By leveraging the use and importance of these devices today, well-designed emails could lead to higher conversion rates.

Plus, get email marketing performance metrics when you need them. Review and reschedule your email campaigns directly from your iOS or Android device with the Marketo Moments app.

Get better results with personalized emails

Marketo's Audience Hub enables your business to leverage information about your prospects to dynamically send the right message to the right person in the same mailing. For this, we recommend using A/B/n testing and predictive batch content or triggered emails to improve results.

Ensure your segments and audiences are always up to date

The Audience Hub tool ensures that you dynamically update your segments and audience in real-time, based on individual customer behaviors and changes in their demographic profile.

The success of your email marketing campaigns depends on the strength of your email list (if you keep it clean and up-to-date), how well you know your audience, and the ability to improve your campaigns based on analysis of expected results.

Within Marketo, your marketing team can create automated campaigns with the help of the customer journey, machine learning to present the most relevant content to each buyer, and interpret metrics that will optimize campaign performance. Marketo Engage harmonizes your marketing and sales strategies, connecting your marketing activities with your CRM.

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