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3 min read

How to set up pricing rules in 4 simple steps

3 min read

How to set up pricing rules in 4 simple steps

The sturdiness of a virtual store is not defined by the design and the way the home page looks. As we have seen throughout my last posts, (insert hyperlinks), sturdiness is given according to the presence of multiple configurations, tools, integrations and possibilities within the platform used. Today we will understand a very important feature, the price rules. As in everything we do and see, the rules always exist to define and define certain criteria that help us to be clear about things and avoid misunderstanding.

In the case of your eCommerce store, there are no exceptions, the catalog price rules can be defined as those special rules with predefined conditions that are defined in the store configuration. They allow you to configure special prices for each time the conditions are met, which becomes valuable in case of offering, for example, a differentiated price by volume.

How can we configure a price rule within Magento:

 

  1. Add a new rule: 

     

    It is important to remember that these price rules are the ones that will support us when automating promotions, which is why it is also found in the Marketing panel. Inside the panel we can find Promotions, in which we are going to select "Add New Rule". Then we will fill in all the required information such as name and description, but the most important thing is that we must select the status of said rule as "Active" for it to work.

  2. Define the conditions of the rule:

     

    In this step is where we are going to enter the system the conditions that we want to be verified so that the price rule is applied. As usual. Most of the available conditions are based on the existing attribute values ​​within the catalog products. This allows us a quick, easy and general configuration for the store.

    It is important to mention two things, in this step you can define multiple conditions to be met for a single rule and also that if you want to apply these rules to all the products in the store, as in the example of the company that sells by volume, you can You must leave the "conditions" field blank and it will be configured for the entire store. Define the Actions that are involved with the rule.

  3. Define the Actions that are involved in the rule:

    Then we must go to the "Actions" section and expand those options by means of the arrow that is pointing down next to the name. In the "Apply" tab we are going to select between:

                 - A percentage of the regular price, which means a discount of a certain percentage on                 the price that is being advertised.

                - A fixed amount is configured with the amount to be reduced that we want to provide if                 we want to provide a fixed amount of discount 

                - Adjusted to% of original price. Regardless of the price at which it is being advertised at                 the moment. The discount percentage is applied to the original price.

               - Adjustment of the final price to a fixed amount. This defines a new fixed final price, no                  matter what price the product is at.

    Once we define the way in which this price rule is going to behave, we can enter the amount or percentage that we want to apply through the rule in the "Discount Amount" box. To finish this step, if we want that when applying this rule any other dynamic that we have configured is canceled, we must select Yes in “Discard Subsequent Rules”.

  4. Apply and Test the Price Rule:

     

    Lastly, it is particularly important to save the configurations that we want to apply, for this there are two ways to do it. If we want the rule to be applied at the same time we must select "Save and Apply", but if we are configuring it in advance we can select the "Save" tab and then, when we want to apply it, we enter the "Catalog Price Rules" page and from there we can apply the rule.

    We must bear in mind that the rules that we create are automatically adjusted with the existing ones throughout the night, so it is ideal once the rule is created to wait at least one night and test that it works the next day.

    Just as we understand the importance in the order that we must maintain with our inventories and their respective prices at the physical points of sale, we must give the same importance to having optimal inventory configurations and digital prices to speed up the administration and success of our site Web.

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