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Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to change this statistic by focusing on the human being and their needs. This methodology not only fosters...
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
