How Appian makes user interfaces simple and powerful for your business
I like to imagine building business apps that my team actually enjoys using no manuals, no headaches, and definitely no need for a team of coding...
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What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Imagine running a business where every application, like your CRM, ERP, HR platform, and even that custom app your team-built years ago, works together seamlessly. No more isolated information, no more manual workarounds, just a smooth progression of insights that empowers smarter judgments and accelerated procedures. That’s the sorcery Appian brings to the table. As a low-code stage, Appian acts like the cement that binds your company’s ecosystem of programs, making them feel like one cohesive unit. Let us plunge into how Appian does this through three key tools: Connected Systems, Integrations, and Web APIs. Do not worry—this will not get technical. Rather, consider this as a friendly manual to how Appian can make your business hum, with real-world examples to bring it to life.
Picture Connected Systems as the master keys to your company’s applications. A Connected System is where you store all the essential connection details for an external system—things like the web address of your Salesforce instance or the secure credentials needed to access your SAP environment. Instead of re-entering these details every time you need to connect, Appian lets you set it up once and reuse it across multiple processes. For instance, if your business relies on NetSuite for accounting, you’d create a Connected System that holds NetSuite’s API endpoint and authentication details, like an API key. This becomes a reusable bridge, so any Appian process—whether it’s generating financial reports or syncing data with another system—can tap into NetSuite without starting from scratch. It’s secure, efficient, and saves time by keeping everything centralized, ensuring consistency across your operations and business process.
Now, let’s talk about Integrations, which is where Appian really gets to work. If a Connected System is the key, an Integration is the action of unlocking the door and doing something specific—like pulling data or sending an update. Integrations let Appian reach out to external systems to fetch or push information. Imagine your sales team uses Salesforce to track leads, while your support team logs customer issues in ServiceNow. With Appian, you can create an Integration that pulls lead data from Salesforce and another that grabs ticket details from ServiceNow. Appian then combines this into a single, real-time dashboard, giving you a unified view of customer interactions without jumping between apps. This means your teams spend less time chasing data and more time acting on it, whether it’s closing deals or resolving issues faster. It’s about automating the tedious stuff so your business can move at the speed of opportunity.
While Integrations are about Appian calling other systems, Web APIs flip the script. They let external systems call Appian. Think of a Web API as a secure doorway that allows other applications to trigger actions or access data in Appian. For example, suppose your marketing team uses a campaign management tool that needs to kick off an approval process for new campaigns. You’d create a Web API in Appian with a specific URL, like /start-campaign-approval. When the campaign tool sends a request to that URL with campaign details, Appian springs into action, starting the approval process and notifying the right people. Or consider a procurement system that submits purchase requests to Appian via a Web API, streamlining budget approvals and giving you instant visibility into spending. It’s like giving your external tools a direct line to Appian’s workflows, making your entire tech stack more collaborative.
To see how these pieces fit together, let’s walk through a real-world scenario. Your company uses SAP for inventory, Salesforce for sales, and a custom app for expense tracking. With Appian, you’d start by setting up Connected Systems for each: one for SAP with OAuth credentials, one for Salesforce with an API key, and one for the expense app with basic authentication. These are your reusable connection blueprints. Next, you’d create Integrations to pull real-time inventory levels from SAP for a supply chain dashboard, fetch sales data from Salesforce to calculate commissions, and update the expense app with approved reimbursements. Finally, you’d set up a Web API so the expense app can send new expense submissions to Appian, triggering an approval process that keeps everything on track. The result? Your supply chain, sales, and finance teams work from a single source of truth, with automated data flows and processes that save time and reduce errors.
What makes this so powerful is how it transforms your business. By connecting your applications, Appian eliminates manual data entry, speeds up processes, and provides a clearer picture of what’s happening across your organization. Whether it’s accelerating financial reporting, aligning sales and support, or streamlining approvals, these tools help your business run smarter. They also scale effortlessly as you add new systems, keeping your operations agile without breaking the bank. Plus, with centralized security in Connected Systems and Web APIs, you can rest easily knowing your data is protected.
Ready to make your applications work as one? Appian’s Connected Systems, Integrations, and Web APIs are the building blocks for a connected, efficient business. Explore Appian’s documentation or chat with your IT team about piloting a connected process. Your tech stack is ready to shine—let Appian light the way. In ICX we can help you in that journey.
The connectivity offered by Appian is not merely a technical feature, but a strategic proposition that redefines how organizations interact with their data, systems, and processes. In an environment where agility and interoperability are critical competitive factors, Appian emerges as a platform that enables seamless integration of diverse data sources and enterprise applications, consolidating everything into a unified user experience. This capability not only enhances operational efficiency but also enables faster, data-driven decision-making.
Beyond its low-code integration architecture, Appian orchestrates complex workflows across multiple systems such as ERP, CRM, RPA, and legacy databases—without compromising speed or scalability. Its focus on intelligent automation and user experience empowers companies to build end-to-end processes that respond in real time, with unified business logic, adaptable rules, and consistent visualization across every point of the customer or employee journey. This deep integration fosters a culture of cross-functional collaboration and visibility, breaking down organizational silos.
Ultimately, discovering the power of connectivity with Appian is unlocking the door to truly comprehensive digital transformation. It empowers teams to innovate faster, optimize operational costs, and respond with agility to changing market dynamics. In a hyperconnected world, Appian doesn’t just connect systems—it connects opportunities, people, and decisions. It is the bridge to a new era of digital efficiency.
I like to imagine building business apps that my team actually enjoys using no manuals, no headaches, and definitely no need for a team of coding...
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