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Katherine Dixon

The art of value delivery

3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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Basic uses of a CRM

2 min read

Basic uses of a CRM

In the current business world, where competition is fierce and customers are more demanding than ever, having effective tools to manage and improve...

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Customer segmentation: the key to a personalized experience

2 min read

Customer segmentation: the key to a personalized experience

Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...

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Basic SEO recommendations on HubSpot that you should not ignore.

3 min read

Basic SEO recommendations on HubSpot that you should not ignore.

What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...

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Privacy and security implications of AI data collection

2 min read

Privacy and security implications of AI data collection

Welcome to 2023, a year full of technological advancements! Artificial intelligence (AI) has been at the forefront of innovation so far this year,...

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Key integrations for your marketing in HubSpot

3 min read

Key integrations for your marketing in HubSpot

If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve...

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Benefits of planning your marketing campaigns in HubSpot

Benefits of planning your marketing campaigns in HubSpot

How do you plan your marketing campaigns? Planning starts with defining a seasonal discount, a publication calendar, a brief and creative designs to...

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HubSpot Campaign Management

2 min read

Hubspot marketing campaign management

When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...

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omnichannel strategy

3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...

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