Google Analytics: how and why it is important in UX
Currently, the digital world has captured both people in general and companies. At this time, many people visit websites to purchase products, hire...
User Experience (3)
“Interface vs. Experience” and other myths
You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web...
Apple, innovation and example in user experience!
Part of the new era of technology is digitization, and in such a competitive market, whoever does not want to adapt to change runs a significant risk.
UX Design vs UI Design: Key Differences Guide | ICX Consulting
Digitalization has taken a fundamental part in the world. It is no longer customary to work without electricity and internet, many companies are...
How to improve UX through Omnichannel?
Before learning about the improvement of the User Experience (UX) through Omnichannel, it is essential to be clear about the concept of omnichannel,...
Usability testing in UX design
Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found...
The role of UX in improving customer loyalty
Did you know that over 70% of consumers would switch brands after a poor user experience? Or that 86% of buyers are willing to pay more for a better...
What is User Experience Design?
Imagine walking into a high-end store with beautifully arranged products, but no one to guide you and no clear way to find what you need....
How does UX design improve customer retention?
Did you know that 89% of consumers switch to competitors after a poor digital experience? Or that a 5% increase in customer retention can boost...
Service Design: The secret weapon for customer retention
Did you know that 86% of consumers are willing to pay more for an excellent customer experience? Yet, only 1% feel that companies actually deliver.
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