10 min read
The customer journey no longer begins on your website
Yashin Fonseca | Jul 17, 2026
Your customers have changed. Has your experience changed with them?
Yashin Fonseca | Jul 17, 2026
Why your customers no longer complete satisfaction surveys
There is one metric that almost no executive committee examines as seriously as it should: the response rate to its own customer satisfaction surveys.
You don't need more leads: recover revenue in your Customer Journey
How many sales opportunities is your company losing without even realizing it?
Automate the hyper-personalization of your CX across all channels
Personalization stopped being a differentiator a long time ago. Today, it is simply the starting point.
From NPS to real value: metrics that matter to the executive committee
In many executive committees, NPS continues to appear as one of the main Customer Experience indicators.
How to map the customer journey in 2026 to reduce churn and complaints
2026 will not be a year of more technology, but of greater digital sensitivity.
CX as an early warning system in critical processes
Most companies lack real visibility into their customer journey. What if your company could anticipate its next crisis before it shows up in the...
How to integrate AI into your website and enhance the CX
More than 70% of visitors leave a website within the first minute if they don't find what they're seeking or if the experience feels impersonal.
Mapping friction micromoments to reduce churn
Imagine a customer entering your digital ecosystem with the same expectations as someone stepping into a five-star hotel: seamless flow, immediate...
Designing the aha moment: key to usability and conversion
How long do you think it takes a user to decide if your digital product is valuable or not?
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