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People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not been completely homogenized because there are no mediators to correctly spread the...
The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...
When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that differentiate them from B2C personas....
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
