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Katerine Rodriguez

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2 min read

Create your own infographic with these simple steps

Have you ever wondered why is it that an infographic catches your attention?

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2 min read

Make your Buyer Persona memorable for your team

As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...

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2 min read

10 reasons why you need a Buyer Persona and not an Archetype

People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...

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2 min read

Build your B2B buyer persona properly

Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...

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3 min read

How much do you know about the people who buy from your business?

The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...

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