Skip to the main content.
ICX-LOGO-1

 




Sign up now for exclusive CX Insights!

Enhance your customer interactions and drive business success.


2 min read

Optimizing Landing Pages: Key for generating and converting Leads

2 min read

Optimizing Landing Pages: Key for generating and converting Leads

The landing page must impact the user both in the form (design) and in the background (content). Learn everything you need to know to carry out this process successfully in this infographic.

Many companies nowadays make the mistake of attracting their audience to the page that is not the one indicated by taking them to the home page which means that they cannot collect any type of information from their potential customers. Landing Pages are designed properly for this, it focuses on collecting the necessary information from users to be able to generate traffic, improve your SEO and build your brand but mainly on converting leads.

Its dynamics is quite easy, from a form, clients can obtain some type of benefit in exchange for leaving their data, they receive an offer to download which is of interest to them. A simple action but its complexity is based on how we are going to attract the target audience to our destination, using the Inbound Marketing methodology.

You must first consider important elements before making your tour because these pages must be clear, concise, well designed and that they attract the attention of your potential leads.

So then, you should consider design and information aspects, it is necessary that you ask the necessary questions and consider the path of your buyer person in which he is, likewise you will be able to recognize what type of downloadable is more attractive to him and thus you can collect efficiently your data

Here we leave you the visual structure of a landing page with a correct visualization, its layout, hierarchy and blocks of information necessary for you to make your landing page the best possible. Get it and you can make your landing pages like an expert.

OPTIMIZE YOUR LANDING PAGE TO GENERATE MORE LEADS

Focused on collecting the necessary information from users to generate traffic and build your brand.

  1. LOGO * Without navigation menu

    Give dominance to the logo as a way to further position your brand without the navigation menu so that your prospect focuses on the offer and is not distracted by other navigation alternatives.

  2. ATTRACTIVE COPY

    Use activating verbs that encourage the download action of our offer. This must attract attention.

  3. OFFER IMAGE

    Within good practices, it is recommended that people see what they are going to obtain from our offer proposal.

  4. INSIDE THE IMAGE:

    Logo, image, attractive title, slogan or reason of your page, benefit 1, benefit 2, name, businees email, last name, CTA, featured feature 1, featured feature 2, featured feature 3.

  5. DESCRIBE

    Explain one by one what are the benefits of what you are offering. Remember that we must explain well to the prospect that you are going to get.

  6. HIGHLIGHTS

No butcher would say that their meat is bad, put 3 characteristics that highlight the most important of your product, add a visual icon to exemplify.

Optimización-landing-page

 

GET FREE INFOGRAPHIC

Content added to ICX Folder
Default Save Save Article Quit Article

Save for later

Print-Icon Default Print-Icon Hover

Print

Subscribe-Icon Default Subscribe-Icon Hover

Subscribe

Start-Icon Default Start-Icon Hover

Start here

Suggested Insights For You

ABM Scoring: Lead Scoring for Account Based Marketing (ABM)

ABM Scoring: Lead Scoring for Account Based Marketing (ABM)

For years, bringing sales and marketing teams together has been a challenge, but surprisingly, the Account Base Marketing revolution has brought them...

Lead or qualified lead? Generation of effective sales

Lead or qualified lead? Generation of effective sales

Every business needs to generate sales, for this, you must have customers, and before you issue any purchase, it had to go through a process,...

How Maximize Your Lead Conversions

How Maximize Your Lead Conversions

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in....

ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts

What’s next?

ARE YOU READY?