11 sales productivity indicators you should know
In a company, the sales team is a fundamental part since, through it, people or other companies come to acquire the services, products, or systems of...
By Role
By Industry
By Target Customer
What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not only for the fact of having to inform the Board of Directors, but because of the economic instability employees may suffer from as a result. Companies spend a lot of time questioning where thing went or may go wrong, whether it was a vendors or management problem, for example. Nonetheless, there are several reasons why sales goals are not reached, and we present them below:
Generally, managers comment on the mistake of setting goals without reason or justification. Many sellers don't even know what is the overall goal of the company, much less its quotas. Targeting cannot be whimsy, it must have sustenance on historical data, metrics and realistic amounts; it must a product of a well-thought process in order to allow sellers to define a strategy starting from that target.
<<DOWNLOAD A RESOURCEFUL GUIDE FOR SMART OBJECTIVE ELABORATION>>
A business strategy is derived from the detailed elaboration of a SMART objective. All sales require a strategy that guides the path of sellers so that they can execute their work and achieve the goals that management expects. The strategy includes brand positioning and its importance resides in the fact that you can have an excellent product or service, but not be well positioned. Positioning allows sellers to locate: the market, industry, the buyerpersona, and the sales process as appropriate for a product or service. This allows to create specific actions with their respective metrics to be able to evaluate the sellers.
Strategies should be understood from the perspetives of marketingand sales, since the action plan must have tasks for these two areas.
The business action plan is the set of activities and tasks that support the trading strategy. If a seller has a strategy, but doesn't know where or when to implement it, it is worth nothing. The action plan determines: the managers of each task, the time associated with the execution, the metric with which the results will be evaluated, and the necessary trainings for the sellers. The results and any other details that allow you to draw concise activities in the timeline should be consistently revised.
There is a gap in many companies that is preventing them from measuring results automatically and in real time. They are lacking essential control tools.There are specializedsoftwareto support and automate the business strategy. With them you can store company and customer information, schedule contact segmentations for positioning strategies, manage email marketing, schedule sales process steps and execution times, assign tasks to the sales team, assign accounts, enable service tickets, configure graphs to keep real-time control of each stage of the account, and review each seller's metrics.
Having identified the reasons why you're not meeting your sales goals, it's time to schedule a meeting with your marketing and sales team to review the goals, strategy, action plan, and automation tools for control these processes.
In a company, the sales team is a fundamental part since, through it, people or other companies come to acquire the services, products, or systems of...
The capacities of the sales team are finite by time and availability, in principle a person can be available an average of 8/6, which limits their...
Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...