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Sergio Gutierrez

Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve our products, services, and processes, making it a strategic tool for decision-making.

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Six dimensions to understand customer experience

5 min read

Six dimensions to understand customer experience

It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...

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What is a value proposition?

8 min read

What is a value proposition?

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...

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Improving customer experience in banks

8 min read

Improving customer experience in banks

Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...

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Design Thinking

4 min read

Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...

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Customer Experience

5 min read

How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...

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Defining processes

4 min read

Key benefits of defining your processes

When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...

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The truth behind Buyer Personas

5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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Functions vs. processes Why do businesses fail?

5 min read

Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...

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