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Sergio Gutierrez

5 min read

How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their revenue, reduce their conversion and service costs, and many other benefits. However, not everyone is clear...

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5 min read

Improve Your Customer Journey Map with Six Sigma

Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...

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