Skip to the main content.
ICX-LOGO-1

What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

chevron-right-1

Marketing & Sales

chevron-right-1

Pricing & Revenue

chevron-right-1

Digital Transformation

chevron-right-1

Operational Efficiency 

chevron-right-1

Susana Matamoros

How to self-manage business processes

7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global study on the implementation of self-management in business processes, it was found that companies...

How to measure success in CRM implementation

6 min read

How to measure success in CRM implementation

You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.

default alt

5 min read

Optimizing the customer experience with HubSpot

Did you know that 86% of consumers would be willing to pay more for an exceptional customer experience?

Online personalization and its impact on sales automation

5 min read

Online personalization and its impact on sales automation

Online personalization has revolutionized the way businesses connect with their customers, transforming the digital experience into something more...

What is marketing automation and what are its benefits?

4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

What is Marketo and what is it for?

2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

default alt

3 min read

How does a workflow strategy help you improve your campaign?

The pandemic came to checkmate many companies that only handled their products in physical stores. As the months went by, we saw more companies start...

default alt

1 min read

Infographic: The 8 Pillars of an Inbound Marketing Campaign

Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...

default alt

6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

Case Study: Panasonic and its growth with Marketo

3 min read

Case Study: Panasonic and its growth with Marketo

It is very difficult for you not to know who Panasonic is, a Japanese company established in 1918 with annual revenues of more than $62.7 billion,...

Content added to ICX Folder

LOVE WHAT YOU SEE?

Be the first to know when we add new videos, blog posts and more.

ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts
 
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts

What's next?

ARE YOU READY?