7 min read
Susana Matamoros | Jun 02, 2025
Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the success of campaign strategies and communication personalization?
The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more...
A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies...
Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?
Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...
From ads on a website to billboards on the road, advertising encompasses everything that puts a service or product in the consumer's mind. It's clear...
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
